GOGORO 沒有補助就不行了!?

Yang Yingxin 發佈於 2020-02-04

剛過完寒冷的農曆春節，機車市場一月份熱騰騰的銷售數字也出爐了!由Kymco再度蟬聯銷售冠軍，Gogoro雖然仍占據電車銷售榜第一，但對比去年同期7514輛的銷售成績，不由得讓人懷疑Gogoro是不是沒了補助就賣不動了?

根據「中華電信數據所」截至2020年1月台灣機車總市場掛牌牌台數為46,211台，其中燃油車44,110台，電動車2,101台，油、電銷售比「油車95.5%：電車4.5%」。根據數據分析，去年底(2019)電動車因政府購車補助一度創造煙火式的銷售高峰，電動車品牌業者最高單月銷售記錄台數一度上攻至單月22,750台(2019.12)，最高單月市佔率也有23.1%，佔居機車市場第二。

一月受地方補助政策未明朗及去年12月提前消費效應影響，機車油電總巿場滑落5萬輛以下，推測原因如下: 一月總統選舉效應觀望衝擊消費買氣、當月農曆春節連續假期，整體機車市場較上月衰退。而在政府補助尚未明朗情況下，電動車為首的GOGORO睿能銷售相較去年12月，1月份大幅衰退約2.1萬輛(-93.5%)衝擊最嚴重。

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Yang Yingxin

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